It finds issues that may be hurting the site’s rankings and provides opportunities to improve them. Meta tags, such as title tags and meta SEO Anomaly descriptions, are essential for SEO. They help search engines understand the content of your pages and improve click-through rates from search results. An audit makes sure they are properly optimized for relevance and length. By tracking results, you can measure the impact of your audit (e.g., increased rankings, traffic, and engagement).
He enjoys trying and testing every aspect of SEO and believes in a data based approach. While this might be overlooked at times, it should not be underestimated. And can be done manually or with the assistance of a website crawler, depending on the size of your site. Content is the backbone of any website, so it’s a must for auditing.
An audit can give insight into the challenges you’re facing, why you’re not achieving your SEO goals, and the strategies your competitors are using. We can also help you determine whether a website redesign or rebuild may be necessary to implement a successful ongoing SEO campaign. If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor.
White Label PPC Services
In the example below, you can see the title tags, like “Pellet Stoves – Mobile Home Repair,” outlined in yellow. If you’re looking to save money by only auditing a few of your webpages, don’t. An audit like that only provides your business with a partial view into your SEO strengths and weaknesses. Start with issues that have the biggest impact on your SEO and user experience.
This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content. Running a comprehensive website crawl is like giving your site a thorough health check-up. It uncovers issues that might not be easily noticeable but are critical for SEO performance.
Free SEO Audit Tool
However, any of the reputable audit tools above like Semrush or Ahrefs will do a great job as well (often at a higher price point). Personally, I like Screaming Frog for technical SEO and Surfer or GrowthBar for content SEO. I run a Screaming Frog audit for most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans.
- Few things are more frustrating to your users than landing on a 404 Error page.
- Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords.
- Now that you’ve analysed your content, you should have the full report in front of you.
- It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps.
Each section in the guide linked to more fleshed-out individual pages that were designed to actually help users. Learn about each issue and how to fix it in our comprehensive issue descriptions. Click through to see the list of affected URLs and fix what might be hindering their success in search engines. You can duplicate the layout, data sources, and widgets from any previous report.
JavaScript adds great interactivity, but search engines (even as smart as Google) often struggle to process it reliably. After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box.
This may be good for your traffic as it will encourage visitor’s interested in topic to keep coming, but it can also lead to duplicate content. All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations. This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans.
The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others. Of all the actions we took I am convinced that the content audit was most effective. Every site is different and receives penalties for different reasons.