If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics. They were created by SEO software companies to provide estimates of a page’s or a domain’s authority. That said, they’re still pretty accurate; and they’re useful when determining which sites or pages to link from.
- A key strategy is to analyze your competitors’ keyword profiles.
- Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff.
- Using Ahrefs and Search Console data combined, we compiled a list of several thousand domains.
Understanding and improving Core Web Vitals
Along with that, it displays all the top SEO issues within your site. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report. It offers an opportunity to tell Google and the other search engines which pages on your site you want to be crawled and indexed.
In-Depth, Deep Dive SEO Audits
That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly. To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit. Luckily, most of the fixes to the issues discussed in this guide are self-explanatory. However, I will do my best to explain the more complex ones as we go.
Especially if you prioritize reputation management or your content falls within the YMYL (Your Money or Your Life) category. To check this, review Pages with multiple canonical URLs in the Encoding SEO Anomaly and technical factors section. Second, consider implementing breadcrumbs to help users grasp your page hierarchy.
Technical SEO audit
The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the « Search Results » report. Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO audit checklist to fix issues and improve your SEO. Sometimes « penalties » come in the form of unknowns, without manual actions, and teams are left to try and figure out what issues may be causing a loss in rankings.
Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours. Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool facilitates meaningful snippet visualization to know how your title and meta description tags will look in the results. The better your rich snippet is, the more visitors you’ll likely have. While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours.